Reference No RB-12-JMC2

Applications are invited for a full-time bursary available in the School of Journalism, Media & Communication. The bursary is tenable for up to 3 years for a PhD (via MPhil route) [subject to satisfactory progress] and is open to both Home, EU and International students. The bursary will cover the cost of tuition fees at the Home/EU rate. International students will be required to fund the difference between the Home/EU and International fee rate. The successful applicant will commence on 1 January 2013. Please note deferred starts from this date will not be permitted.

Project Description:

Music video is regarded as an ultimate postmodern genre - it condenses and translates various cultural influences, making them understandable for different types of audiences. We are looking for a candidate who will identify, and conduct a detailed critical analysis of, strategies that have been used to effect successful cultural translations within specified circumstances. Case studies will constitute a crucial part of the investigation and will focus on music videos made by artists from continental Europe that have been successful internationally. The intention is to identify the key factors underpinning the success of the most effective strategies identified within the study and the relative importance of these. The project will investigate also the potential for using parts or the whole of successful strategies effectively in the production of new music videos within and beyond the original case study cultural context to generate new successful outcomes.

Applicants should have, or expect to receive a minimum of UK 2:1 honours degree (or equivalent) in a relevant subject area.

Informal project related enquiries may be directed to Ewa Mazierska email EHMazierska@uclan.ac.uk Tel 01772 893025

Application Forms can be found at: www.uclan.ac.uk/Bursaries

Completed application forms should be emailed to researchdegrees@uclan.ac.uk

The closing date for applications to the Graduate Research School Office:

Thursday 13 September 2012 12 Noon British Summer Time

Please note incomplete applications will not be processed

These bursaries are not open to existing UCLan Research Students.